You Hate Marketing? No, You
By Dallas Hodder
Do you hate marketing? Do you cringe at the thought of
promoting your writes or services after putting your labor of love
into them? Maybe you feel you don't have the money, time or passion.
You think of yourself as a writer, not a marketer. Sound
Actually you truly don't hate it. You just 'think'
you do. You actually have the money, time and passion but aren't
using them to your advantage. Let's look at the money aspect first.
Many of the opportunities, especially on the Internet, are FREE!
Yes, that's right.
You don't know html? Neither did I until I
taught myself. Now I don't have to pay someone to do it for me
because I took the time to learn it and save myself money. There are
countless sites online that'll help you learn how to do a Web site.
And when I come across something that's unfamiliar to me, I learn
it! These are choices I've personally made for my Website. The
marketing I do is absolutely FREE too! It just takes organization
and discipline. Allotting an hour or two a day works wonders! You
don't have to pay to host your site either. There are many sites
that want you to set up a Website without any cost to you. It helps
them make money with advertisers! And you can make money too, if you
have the right attitude. Just go to any search engine and put in
'Free Web Hosting' and you'll find many sites available.
of the first steps in making any progress is looking at the whole
picture. Not just the picture today. But a vision of where you are
going and envisioning it before you reach it. That's the power of
the mind. You don't walk anywhere without knowing in advance where
the obstacles and clear ground is before taking the next step. The
same is true with visions. You are now learning to see with your
mind's eyes. You are making a clear path to see you through to the
end result that you envision.
And a twin relative of this
perspective is a true belief in what you are setting out to
accomplish. You must truly believe your books or services are
important, and that you have a message or ideal worthy of sharing.
Your books or services must help others in some way. And in helping
others, you create your own rewards. You also must keep your
integrity intact. No matter how much growth you accumulate people
will see through you if you lie to them. Once you let go of this,
you are doomed to fail. We all recognize lies eventually, even in
savvy advertising techniques used by big corporations. So honesty
truly is the best policy!
Now we come to passion. That's an
easy one. It will naturally follow your beliefs and integrity. When
you truly believe in your product and recognize its worth, the
passion is already there. Think of it like it's your child. Many of
us do think of our books as our children. And rightly so! Your heart
and soul is poured into it, just like your children carry a part of
your heart and soul. It's the end result of your labor of love. You
don't bring your children into the world and then leave them to go
willy-nilly. You nurture, protect and teach them. And this is also
how you need to look at your book or service. Nurture it. Protect it
and teach others what you have learned or what you can offer for
And this ultimately connects you to the issue
of time. Just like it takes time to raise your children, so does it
take time to market. You don't give birth to a child and then expect
him or her to be a teenager the following week. You want your child
to grow at a consistent and healthy age naturally. Your book-child
is the same. And once you grow at a steady pace and others become
more aware of this book/child the effect just ripples outward. Your
child has learned to spread his or her wings and is soaring across
the sky touching all those encountered along the way. You are no
longer crawling, stumbling, walking, or running but now
And remember, you have the same number of hours in a
day as Stephen King, Anne Rice or Pat Conroe. They just use their
time to their advantage and you can learn a lesson from them. Sure
they have big publishing companies helping them advertise, but it
didn't start out that way for any of them. They all had one thing in
common. They believed in their writings and had a desire/passion to
share it with others. They used their creativity to help them
succeed. And so can you! Actually you have an advantage because the
Internet wasn't available to them when they were struggling to
succeed. So, don't look at your challenges as shortcomings. Instead
search inside any 'shortcomings' and pull out the positive. It's
always there, sometimes well hidden but always there.
get back to the original question, 'Do you hate marketing?' Of
course you don't! You truly just 'think' you do. And that's the
operative word, 'think'. Much of our success has to do with how we
think. Our attitude about who we are and if our book or service is
valuable to others. Before we set out to convince someone else that
what we offer is good, we must believe it first. How can you try and
sell it if you aren't sure what you offer is any good? Obviously you
do believe in what you're selling or you wouldn't be putting your
heart and soul into it.
But that little voice inside your
head will often pipe up and try to dissuade you. You'll think of
umpteen reasons why your book or service isn't up to par with the
competition. Rather than thinking of it this way, shift your
perspective and know that there's enough out there for everyone and
just because others are successful doesn't mean you can't be too.
Actually their success is proof it's possible for you to succeed!
Always comparing ourselves with others is really a form of
self-sabotage. Believe in your self. Don't think of marketing as a
chore but rather as an opportunity to share your child's beauty with
Convince yourself that you LOVE marketing! You've
already had countless hours telling yourself that you hate it, so
now reverse that thought programming and do the opposite. I used to
think I hated marketing too. Not anymore! You'll be surprised at how
effective this will be and in time you'll realize you truly do love
marketing because you love your 'child' and want the very best for
this creation. Have fun! Be creative with your marketing. Do you
hate marketing? Nah! You just thought you did. Now you know better!
It's your child and your child is worth it. And so are you.
©2002 Dallas Hodder Franklin
Dallas Hodder Franklin,
Writer and Creator of the writing site designed for Writers.
SellWritingOnline.com delivers while you discover how to sell your
writing online. Visit us at: http://sellwritingonline.com
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