How Can a Website
By Joe Balestrino, ©
As someone who writes and
also works with writers, I thought Iíd share some information. Now,
Iím not an authority on publishing. However, I am a Web designer for
writers, and I know some things about marketing that can
Some authors think all they need to do is
write the book, find a publisher, and get the book published. But
thatís only the beginning. The book needs to be promoted. How much
promotion will your publisher do? Truthfully, unless you are already
a well-established writer, not a whole lot. So, how will your book
sell if no one promotes it? And if it doesnít sell well, what are
your chances of getting another book published?
Do you see where Iím going with this? Iím
not saying to stand in front of a Barnes and Noble bookstore reading
excerpts from your book. But, what do you do? Publishers canít
afford to launch a big advertising campaign for every book. They
probably have a few hundred or maybe thousands of authors just like
you. So what can writers do to pump up the sales of their own books?
The perfect and most affordable way to
advertise your book is with a website. You donít need a fancy,
expensive high-end site. You also donít want a cheap looking site
with a long web address. A domain name with your own name would be
great. What would you place on your site if you had one? A more
important question is, what is the purpose of the site?
The purpose of your site is not just to sell books.
It goes way beyond that. You want to create a fellowship and
friendship with your readers. You need to make people know who you
are and what you write about. Tell them what reviewers say about
your book. Tell them what readers have to say about it too.
Granted, it takes time
to build a following. This wonít happen overnight, but be
persistent. Think about what you can do with your site. Readers can
talk to their favorite author (you!) via email, which they will
love. You will know more about what your readers like and dislike
about your book and what they want to read about next. The value of
the information you will gain is priceless.
Start a buzz on your site about your new
book, tell your readers of book signings, and more. They will tell
friends and the anticipation will build. Isnít that what authors
want? Authors want to bring their visions into other peopleís minds.
They want recognition for their efforts. They always want to know
people enjoy their hard work.
Not published yet? A website can still help.
Iím currently interviewing publishers and asking them the
million-dollar question: What does a publisher look for on a
writerís website? I know some of the answers already. You will
certainly want to know what they had to say. If you were a
publisher, what would you look for?
The key to success is to build an ongoing
relationship with your readers. They will help spread the word about
your work. The better you know your audience, the better you can
make your books reflect their needs and wants.
Joe Balestrino is a published writer
both on and off the Net. He has covered topics from marketing and
small business to free software and website promotion. To find out
more and learn about his services, see:
JNB Web Design:
Quality design at
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