Tips To Sell Your
by Dallas Hodder
You've spent hours of love writing your
book and now it's ready for the world. How will people find it? The
Internet has opened up a wide marketing venue waiting for you. Here
are some tips to help you sell your book
Build a Website. This is the most
practical way to promote your book online. Develop your Website in a
professional and friendly manner so visitors can get to know who you
are. Write as if you're talking to a friend at the kitchen table.
This is much more personable and entices readers into your world
Develop a Newsletter.
It doesn't have to be anything fancy. A monthly newsletter letting
subscribers know about your book and any book signings, etc. keeps
them informed. Include an excerpt in each issue to grab their
attention. Go through your book and read it as if it's someone
else's book. What jumps out at you? What excites you? Offer tips on
how to publish a book. You've done it and have valuable information
for others. Share testimonials in each issue.
a Contest. How are you going to run a contest? Ask a
question related to the book whereby one would have to read the book
to know the answer. The winner could receive a free copy of your
book. Even if your readers already own a copy they would probably
love to win a copy to gift another.
Pricing. When you decide what your book price will be
make sure it ends in a seven. It's been a proven fact that seven is
the most favorite number. I've tested this experiment and know it
works. This fact alone will make a big difference to your
List Announcements. Once you
begin sending out your newsletters subscribe to as many list
announcement groups as possible. Just go to http://groups.yahoo.com
and do a search. Once you've joined the lists make it a habit of
sending out a promo as often as the list allows. Every now and then
don't send out a promo. Don't, you ask? Well many people will see an
Ad so often they automatically screen it out. It's also a good idea
to change your promo every couple of months to keep it
List with Directories. There
are countless directories online that allow you to enter your
Website or Newsletter for free. People search these directories
looking for specific newsletters/ezines and once you're listed it's
easier for them to find you. Go to a search engine like
http://www.dogpile.com and enter a search. Just follow their
guidelines and devote a few hours a week to join new
Search Engine Listings.
This is probably the most feasible way visitors find you. You can go
to each of the main search engines and enter your data individually
or buy software that allows you to do a mass search engine listing.
The latter way is much easier and less time consuming but be careful
when using this software. Many of them say they will enter your
Website into thousands of search engines but many of these are FFA
(Free For All) sites. They aren't very productive because your site
won't stay on the page very long and you'll be inundated with
Newsletters. You'll find lots of newsletters to promote
your Website or book for free. You probably are already subscribed
to some that allow you to do this. If you aren't, search out those
that permit you to do this. But just because some of them don't do
promoting of this kind doesn't mean they're to be discounted. Many
do ad swapping and that's another excellent way to
Offer a Guarantee. Always
offer a money back guarantee. Adding this to the promotion of your
book shows the reader that you truly believe in your book. It tells
them that you know they will love your book and find it valuable. If
someone wants a refund it's worth your while to give it. Stand
behind your guarantee.
Have a Sale.
People love sales. Offering a discount will increase sales of your
book tremendously. It can be something you do during holidays such
as Christmas or a brief summer sale. If someone is interested in
your book but couldn't afford it this entices them to buy it for a
cheaper price. Don't forget to make the sale price end with a
book is like your child. It will leave a mark upon the world long
after you're gone. Whether it's fiction or nonfiction, if it
interested you it most likely will interest countless others too.
When you start incorporating these methods into your marketing
efforts you'll feel joy every time you make a new sale. Enjoy the
feeling and enjoy the sales!
©2002 Dallas Hodder
Dallas Hodder Franklin,
Writer and Creator of the writing site designed for
SellWritingOnline.com delivers while you discover how to
sell your writing online. Visit us at: http://sellwritingonline.com.
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